What Magazines and Nonprofits Have in Common?
Like magazines, nonprofit organizations solicit potential donors using direct mail, email marketing, and both businesses rely on customer/donor renewals to sustain its base. What's the major difference between magazines and nonprofits? Magazines have higher response rates and retention rates than nonprofit organizations. An analysis of these two metrics reveals nonprofits could learn a thing or two from for-profit counterparts. Read more about the three keys nonprofits should use to improve solicitation and donor retention efforts.